Tag: Mobile Marketing

Brands, businesses and corporates have all jumped on the mobile bandwagon this year. As we step into 2017, there is already an app for almost everything but still there are no signs of the app market slowing down. With close to 2.6 million apps in the Google Play StoreĀ and another 2.2 million apps in the iOS store the mobile app…

Read More The 3 Biggest Challenges for Mobile App Marketers in 2017

Mobile App Marketing

What is ASO? App Store Optimization (ASO) is the process of optimizing your mobile app to rank higher in the app store search results. The mechanics of ASO involve understanding your target audience, researching the right search keywords you want to rank for and optimizing your app for these keywords. The objective is to increase the visibility of your app…

Read More 7 Key elements to nail your App Store Optimization in 2017

App Store Optimization Digital Marketing